Hi All,



Ever thought of improving SEO for your website content? This article provides you some of the internal linking methods that can be applied to your content marketing.
What is internal linking?
An internal link is a connection from one page of a website to an other page on the same website. Technically speaking, an internal link contains the same source and target domain (your website name).
Why internal linking?
Internal linking is necessary to
  • help improve your website navigation
  • define hierarchy and architecture of your website
  • distribute website ranking and page authority.

 

Efficient Internal linking strategies:
You can improve SEO of your website content by adopting the following ways.
  • Create More Content
Follow best marketing strategy to build your internal links better. Build more content so that you have large amount of internal pages. This enables you to create many internal links.
  • Use Effective and Meaningful link text
Your internal links should be used with relevant anchor texts. For example, if you link from one page to another, use a meaningful text that can be beneficial to the user. Also, keep an eye on image links with proper 'alt' texts (i.e. image link alternatives).
  • Avoid using shallow links
Your linking should navigate to deep internal pages.
The following links can be avoided:

  1. Homepage: 

    Since homepage can be viewed or navigated easily by users they should be generally avoided.

  2. Contact us: 

    Content marketers should feel the importance of linking their content to the 'contact us' page. You might think that this seems like a 'call to action'strategy for your users, but this should be avoided unless absolutely necessary.
Link pages deep into the structure of a website. This will be a better practice to boost SEO.
  • Generate links only if they are useful for your readers
The links you create should be valuable for your users. Don't create links for the sake of creating links. The real purpose of creating links is to benefit the user. Whatever links you create, they should appear purposeful for the user.
Moreover, your internal links should also be felt valuable to the readers.
  • Link relevantly
Internal links should link to a relevant target page. That is you should not link to an irrelevant page that is entirely different from your source page.
Question yourself as to why you need to link two pages in reality. This eliminates irrelevant internal links.
For example if you are talking about 'gardening' you should not link to a page that describes about 'swimming' as this is simply irrelevant to the source page. Instead you can link to a target page that deals with the 'types of gardening' which will be a relevant and helpful link for users. This will definitely help improve your website SEO.
  • Don't pile up your internal links
It is fine to maintain a reasonable number of internal links for a particular page. Google also suggests a simple way to have your links ( for details refer Google content guidelines).
The above methods are useful to experience a better SEO and a robust link profile. You can also review your old content and try to add new internal links to work better.

Click here to explore more about internal linking.

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