Hi All,
Getting traffic to one's site -- and quality traffic at that -- is probably one of the most overarching objectives of any SEO practitioner.
One technique of driving traffic to one's site, however, has remained evergreen and that is getting a high number of high quality links pointing to your site in the right context.
But before you embark on your own link-building campaign, it is important to get your overall link-building strategy right. Here are some important factors that will guide your link-building strategy and help you choose the perfect immediate tactics to implement on your website.
Content that is scraped from renowned, well-ranked sites and is used purely as a magnet to attract search engines is a strict no-no. Make sure that if you do use content from other sites you modify it considerably to suit your site and its readers' tastes. Include fresh data, opinions or views on the acquired content instead of just doing a ‘Copy-Paste' job.
Low-quality guest posting is something to which Google has turned its attention (and hammer) since the start of the year. It strongly discourages the posting of thin, rehashed or inauthentic content that doesn't provide substantial value to readers.
Syndicating your own content to well-read blogs and publishers like Yahoo is a great way of building links back to your site. However, if you have the exact same content on your site, too, you run a risk of being labelled as a content copycat and getting punished by search engines for no real fault of your own.
Doorway sites are another old black hat technique that Google frowns upon. Doorway sites are essentially a bunch of sites created with the sole purpose of driving traffic to one particular website and which offer no added value to the user. They use different keyword phrases or search strings to link back to the same site.
Running an affiliate program is a perfectly acceptable way to earn rank. However, if the affiliate sites that link to your website contain just copied product descriptions with a couple of comments from the affiliate site owner, they do absolutely nothing for improving the rankings of your site.
Link-building tactics that are still relevant in 2014 are many and include:
Getting traffic to one's site -- and quality traffic at that -- is probably one of the most overarching objectives of any SEO practitioner.
One technique of driving traffic to one's site, however, has remained evergreen and that is getting a high number of high quality links pointing to your site in the right context.
But before you embark on your own link-building campaign, it is important to get your overall link-building strategy right. Here are some important factors that will guide your link-building strategy and help you choose the perfect immediate tactics to implement on your website.
Understand Google's quality criteria
Content that is scraped from renowned, well-ranked sites and is used purely as a magnet to attract search engines is a strict no-no. Make sure that if you do use content from other sites you modify it considerably to suit your site and its readers' tastes. Include fresh data, opinions or views on the acquired content instead of just doing a ‘Copy-Paste' job.
Low-quality guest posting is something to which Google has turned its attention (and hammer) since the start of the year. It strongly discourages the posting of thin, rehashed or inauthentic content that doesn't provide substantial value to readers.
Syndicating your own content to well-read blogs and publishers like Yahoo is a great way of building links back to your site. However, if you have the exact same content on your site, too, you run a risk of being labelled as a content copycat and getting punished by search engines for no real fault of your own.
Doorway sites are another old black hat technique that Google frowns upon. Doorway sites are essentially a bunch of sites created with the sole purpose of driving traffic to one particular website and which offer no added value to the user. They use different keyword phrases or search strings to link back to the same site.
Running an affiliate program is a perfectly acceptable way to earn rank. However, if the affiliate sites that link to your website contain just copied product descriptions with a couple of comments from the affiliate site owner, they do absolutely nothing for improving the rankings of your site.
A diversified link-building strategy is the key
Earning links is not just about picking one approach and sticking with it. While Google may tell us what not to do, there is no silver bullet that will offer you a ton of qualified and useful inbound links. By narrowing your link-building tactics to just one or two, you run the risk of it not being important enough or even being considered in Google's ever-changing algorithms.Link-building tactics that are still relevant in 2014 are many and include:
- Creating, publishing and promoting high quality content that links back to your site
- Getting recommendations and citations from trusted sites and individuals
- Being active on social media and generating a high level of social proof
- Syndicating your content on major industry websites
- Becoming a featured columnist or a guest blogger on popular industry blogs or websites
Courtesy: http://searchenginewatch.com/sew/how-to/2370863/6-crucial-link-building-strategies-to-drive-quality-traffic
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