New Ecommerce Homepage Strategies

Hi All,




With the growing popularity of online shopping, it’s important to update your website with style. The homepage design trends that we are going to discuss in this post can turn your online project into a powerful sales machine.

Below you will find some homepage web design trends that are in high demand among web developers.

Minimalist

Minimalist aesthetics is in high demand among eCommerce projects. If one thinks that it is all about placing as little as possible on any page without affecting the function, then such an approach will hardly work. Minimalism and function are interrelated. Designing homepage of your ecommerce site in minimalist style will help your customers focus their attention on your products and the information they need, eliminating clutter and unnecessary elements.

Extraordinary Design

Today web developers are trying hard to impress their audience with new, extraordinary design of homepages. Non-standard layouts with extended functionality – this is exactly what eCommerce projects deserve in order to look more competitive on the web. To win users’ hearts an online store should not only be touch-friendly, translation-ready and cross-browser compatible, but also offer an array of options for quicker search, seamless navigation and a more enjoyable online shopping experience.

Full Width Backgrounds

A full-width background simply cannot leave anyone totally indifferent. This is the first thing your visitors will come across when reaching the homepage of your store. It sets the mood for your brand, so the choice of the right photo or video matters a lot.

Life Style Photos

To demonstrate their products in action, and simply grab customers’ attention, eCommerce sites add lifestyle photographs to their homepages. Generally speaking, such visuals work in a similar way to full-width backgrounds. They trigger curiosity and provoke emotion. On Protest, a website selling sportswear, you can see images of people dressed in their latest collections. By watching those smiling faces, don’t you want to grab something for yourself as well?

White Space

White space (or negative space) has already been popular for quite a while. It is especially useful for eCommerce projects, the primary goal of which is to draw users’ attention to products and make a sale. Though many think that white space is just an empty space in between the content, that’s not quite correct. On the contrary, white space is like a mortar that holds different types of content together.

Hidden Menus

More and more often eCommerce websites implement hidden menus into their homepage designs. These become visible only when you need to access other pages within the site.  A menu can become visible on a click or on hover.

Tiled Navigation

Using image tiles is another proven way of improving your customers’ online shopping experience. It’s no secret that images are more visually appealing to web users than plain text. Retina-ready, high quality photos organized in tiles give your customers the freedom to browse the site with joy. Bold clickable photos induce a feeling of shopping in a real store. Tiles, together with full-width photography, white space and ghost buttons, make the site look trendier and more functional.

Scrolling

The trend of long scrolling websites has a lot to do with the way people access the web today. Most of us use handheld gadgets to check out the latest news or simply browse the web on the go. That’s why it has become more convenient to scroll homepages instead of clicking multiple small links to navigate through sites. Apple could be called a trendsetter of long scrolling websites. With the launch of the iPhone 6 page, they showed how to make a content-heavy website look sleek and compelling to the user.




Courtesy: https://www.sweettoothrewards.com/blog/new-strategies-ecommerce-homepages/




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