Hi All,
Having a wish list in your ecommerce store is one way to reduce cart abandonment and also improve sales for your business.
What is a wishlist?
Wish lists are digital collections of items that users would like to own or buy in future.
Shoppers add products on an ecommerce website profile that contains their saved list of items, so that they can view or refer later and decide whether to move those items to the shopping cart for purchase. However, wish list items are not guaranteed for users to be confirmed for reservation unless moving them to the shopping cart.
Wish list offering ecommerce sites provides the necessary capabilities for their consumers to make the shopping process much easier.
Wish lists and mobile technology
As the number of people using mobile devices for shopping and product research continues to grow, wish lists will become even more relevant for ecommerce. Just over half of all U.S. consumers will use a mobile device to research merchandise during the holiday season (1). Of these customers, 59 percent say they will use their tablet or smartphone to make direct online purchases. While researching on a mobile device, shoppers who place items of interest into a wish list are more likely to purchase them when returning to the ecommerce store (2). Wish lists eliminate the hassle of searching online for a product again and make it more likely that a shopper will complete a purchase.
"Wish lists eliminate the trouble of conducting a fresh online search for an item."
If you run out of stock on a particular product for your ecommerce store, wish lists also help visitors track the item and let you know that a customer is interested in it. Once the product is back in stock, you can send a message to anyone who added it to a wish list letting him or her know he or she can now buy it.
Wish lists and gifting
Wish lists make it easier to shop online for friends and family. Once a wish list is complete, the creator can send it to friends and family in anticipation of holidays, birthdays or life events. If someone who is unfamiliar with your store's products would like to buy an item as a gift, he or she may not know where to start. Rather than walking into a brick-and-mortar store and discussing options with a sales representative, these buyers can refer to wish lists on your ecommerce site to better understand what to buy.
Ideas shared from: https://www.bigcommerce.com/ecommerce-answers/what-are-wish-lists-and-why-are-they-important/
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