User-Centered SEO

Hi All,

                                                               


In this article we will see some of the significance of user centered SEO and how to create a long term value with your users.

Why to Focus On Users?

Basically there are two objectives for user-centric SEO. One is to earn high-value traffic and other is to create a friendly environment to allow users to directly access with content. This improves customer satisfaction and overall conversion.

User focus also has other benefits(but not limited to):

• Penalization protection, loss of traffic, and ranking loss during site redesigns and migrations.
• Increased ROI, conversions, traffic quantity/quality, and user satisfaction.

Implementation of Basics:

Once accustomed with user-centric SEO, you can focus with keywords and metrics.

• Keyword Definition

In order to identify a huge list of high-value keywords, a well-versed keyword review and analysis should be undergone. These words need not be with great search volume, but those phrases should at least drive traffic from the target audience, improve sales conversion.

• Metric Identification

Identify your metrics to be tracked, capturing methods, report frequency to guarantee an enclosed process for your users who use your ongoing data to further refine SEO activities. This metric identification also provides an integrated way to identify success and show your value as a marketer.

Auditing And Mapping

To result your action plans clearly, it is wise to engage yourself in auditing.

• Competitive Audit

Here you can define the most competitive keywords and observe what pages are ranking well and reason yourself.

• Technical Audit

Collect data of your clients' current state for things like page loading times, navigation etc. Prioritize areas that are to be improved immediately based on the information collected and thereby analyze the potential level of SEO benefit.

• Content Audit

Nowadays content is given more importance in all aspects of SEO. Hence it is necessary to evaluate your users' current state of content assets and look if any gaps and areas can be improved.

This audit should encompass all of the following assets:

• Onsite content
• Social media content, including video
• Blogs
• Digital press releases
• Online reviews
• Directory listings

A Practical, End-User Focus Works

Only a practical user-focused SEO campaign can create long-term plans to target your end users. This allows your customers to be involved within your work and also builds their trust in you.




Ideas shared from: http://searchengineland.com/user-centered-seo-creating-long-term-value-204292




To create your own online store visit www.ursify.com

Enquire for special offers and discounts.