Hi All,
Maintaining an effective company blog is one of the most time-intensive tasks on a content marketer’s slate. 72% of B2C marketers and 76% of B2B marketers use blogs as a part of their overall content marketing strategy.
From idea-generation through execution, blogging requires a huge investment of time and energy, and many content marketers struggle to regularly produce content without sacrificing quality. Because content creation comes with such a large up-front investment of resources, it is incredibly important to publish blog posts at the most opportune times to maximize their social reach.
Is there a best time to publish a blog post? Here are a few of the key takeaways from our analysis of blogging trends.
Weekends: Posting drops, Engagement rises
Blog posting frequency drops off sharply on weekends. Overall, 87% of blog posts are published during the workweek. Posting frequency is also roughly the same throughout the work week, ranging from a low of 15.9% on Fridays to 18% on Tuesdays and Wednesdays. Posting frequency on the weekends, however, drops to a low of 6.3% on Saturdays, and only 6.8% on Sundays.
However, the distribution of social shares per blog post by day of week, shows the opposite trend. While posts published on weekends only account for a combined 13.1% of posts by frequency, they received 32.6% of all social shares for the data set. Saturdays are especially appealing for content marketers to experiment with publishing blog posts; while only 6.3% of posts are published on Saturdays, they received 18% of total social shares for the week.
More Blogs are posted during work hours
We can see that majority posts are published between 9am and 6pm. The most blogs are published between 11am-12pm specifically, accounting for 6.53% of all posts. We can also see a secondary peak in posting frequency between 12-1am, most likely due to the auto-publication of posts at the start of the next business day. However, blog post engagement by time of day, again showed the inverse trend.
Prime time for engagement
While most blogs posts are published during work hours, social shares were highest for posts published between 9pm-midnight.
Keep in mind that your audience is also likely to have a day job of their own. While the best time to publish your blog posts can only be found through structured experimentation, consider that weekends and leisure hours have less content competition, and offer ample time for readers to absorb, reflect on, and share the content that resonates with them most. After all, even the best content can benefit from a strategic posting schedule to maximize social lift.
Ideas shared from: http://trackmaven.com/blog/2014/05/best-time-publish-a-blog-post/
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