Hi All,
A majority of businesses are today taking resort in infographics when they want people and targeted audience to quickly grasp a business idea. The importance of infographics can be gauged from the fact that you find them everywhere on the web. Infographics stand out on the accord of dispelling information smoothly and presentably.
What is infographics design?
Infographics are creative and illustrative representation of your business philosophy that you are trying to convey. In creating infographics, the designers involve various elements such as charts, colors, images and graphs. All these elements serve the purpose of telling your business story so that the target audience can easily understand your business process and grab the statistics.
How to design infographics
To design infographics, you should incorporate images, colors, icons, statistics and drawings etc. along with a brief text about your business. In designing of infographics, the text and all other elements must be presented in a precise way. The aim is to convey the message and statistics in a visual manner.
If you have never used infographics to promote business, here are some reasons that will convince you to market your business through creative infographics design.
Infographics are great for visual appeal
Studies have revealed that 90% of information transmitted to the brain is visual. The attention span of audience is typically very short, so it is only natural that you use infographics to grab their attention in short time. Infographics are designed for a quick scanning of your content, unlike traditional methods of reading an entire paragraph of business idea. Infographics attract people through the use of bright colors and appealing imagery.
People like to share them
Infographics are interesting and evoke a sense of pleasure because of bright colors and images. Also, audiences grab the information in a less stressful way. Hence, people are likely to share your blogs and articles if they contain infographics rather than lengthy articles and essays. You can use Google Analytics to track how people are engaging with your blogs that have infographics. Plus, your infographics will also be shared across social networks, which helps your building more concrete links.
Build brand awareness
Your infographics are effective marketing tools to build brand awareness. This is due to the fact that visuals used in the illustration of content can convey your business message to the audience easily and so your brand stays in the memory of the audience for a longer time.
You can also use infographics offline for marketing activities. For example, you can take out printed versions of infographics to distribute them on the sidelines of an event or use them on brochures and leaflets to promote your products and services.
Make sure that you use a creative infographics design that is professionally done by the designers. For ideas and inspiration, you may scour through the pages of one of the popular crowdsourcing websites.
In the End
The modern prerogative of data representation is to portray the information in a neat and organized way. Human nature is subjective when it comes to reading a load of text information and data. With the correct use of infographics, there is a lesser chance of misinterpreting facts and figures. Also, the study of data analytics often bores the viewer, but with infographics the whole process became simple and enjoyable. Designers these days choose to create infographics with graphic elements that are smoother for eyes and easy to grasp. The choice of colors and shapes make the data appealing so much so that besides just informing, it also educates the viewer. One needs to be smart and effective in making infographics as they demand great skills and creativity.
Courtesy: http://inspiredm.com/why-infographics-are-so-important-to-your-content-marketing-strategy/
To create your own online store visit www.ursify.com
Enquire for special offers and discounts.
No comments:
Post a Comment