Hi All,
Here are a few eCommerce checkout strategies that you need to incorporate into your store so as to enjoy high conversion rates at all times:
Registration at the Store has to be Optional
Whenever there is forced registration, customers will always refrain from registering. They would rather prefer to go to a website that does not ask any kind of a commitment. Well, in case you do have a registration clause, it better be a compact form without asking too much of details but only those details that will be relevant for you to correspond further with the customer.
Have Progress Indicators at Appropriate Times
It is the customer’s right to know where exactly he stands in the process of making a purchase. He needs to know what other details he will have to furnish in order to complete the entire purchase. So, in case a progress bar flashes on the website while he is involved in the process, he will get an idea as to what he could expect next rather than be taken off guard.
Add Payment Option Logos and Security Seals
A few stores accept only certain cards. So, when you have the payment option logos put up on the website, you are making things easier for the customers to choose their cards. When you have the security seals, you are also telling your customers that it is an absolutely trusted store that they could rely on.
Facility to Shop Even from the Checkout Page
It is natural that the customers may get excited about their purchase and forget to buy some other related product. So, it is beneficial to give them an option or a facility to shop even if they are at the checkout page.
Differentiate Between Checkouts and Continue Shopping Button Colors
When you have both the options adjacent to one another, then you must consider having color buttons for both the options. The customers should be able to differentiate between the two easily and reduce the risk of pressing the wrong button. It is ideal if you can have more space between the two buttons so that there is no confusion at all.
Facilitate Customers to Email or Take a Print of their Cart Contents
There may be some reason as to why the customer has to refrain from the checkout process. In such a case, it will be extremely helpful if the customers can email or even take a print of the contents in the cart so that when they resume the shopping process, they can save on a lot of time.
Final Review
You must give the customers a final chance to review the order they have placed. This review will also give them a chance to check if they have entered all the details correctly before they actually make the payment.
Have a Product Summary
When you are displaying a product on the store, it will be helpful if you provide a product summary to the customer. This summary will help him in making an informed decision rather than just be guided by the name and the color of the product. You could provide the customer with details like color, size and many other options for customization if any.
Have a List of Related Products Recommendations Before Checkout
When you have a list of related products displayed on the checkout page itself, your customers would get naturally drawn towards giving those products a closer look. They would definitely want to buy a laptop cover after buying a laptop from your store. This is just an example. There may be a numbers of other related and cross sell and up-sell items that you could suggest through this option and increase your sales too.
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