E-Commerce – Promotional Impacts

Hi All,

In this article we will see some real impacts of ecommerce promotions especially while providing offers through coupon codes.

If you manage an e commerce store you have to be concerned with conversion rates.  Are you maximizing every visitor to your store by encouraging, even compelling them to purchase your products or services?  This is a never ending process of measuring and tweaking.  One strategy that gets a lot of discussion is the use of coupon or promotion codes on e commerce stores.  Used properly it can have a positive impact on sales, but be careful it can also send visitors 

away from your site  as well.  Let’s discuss this a bit further.

E Commerce – The Real Impact of Coupon Codes On Conversion

It is so important to measure the effectiveness of any e commerce store, and allow visitors to tell (and some cases show) you how they are interacting with the site.  This information is critical to the site success and can mean the difference between failure and success online.

Upside of Using Coupon Codes Properly

Used correctly coupon codes can increase conversion.  Here’s what I mean:

• Tell them the code on page.  By giving them the code just above  (or in close proximity to) the coupon code box on the page, they can apply it right away.  Be sure to tell them what will happen if they choose to use it or not. 
• Send a Promotion to Email List.  This approach works well, and serves as a reward to your Subscribers Only. This is a huge asset to your online business.

Social Equity Benefit

People like good deals.  People often remember those who lead them to good deals.  By giving them the coupon code on page, or as a subscriber, chances are customers are going to be more endeared to you. In the age of the social web and social search this value cannot be under estimated.

Importance of Measuring

Google analytics is great, but it doesn’t offer much in the way of real time.

Use whatever tool necessary for you to measure effectively, but use something.

If you use coupon codes, think it through, and more than that measure what you are doing so you know if it is working.  Throwing up a coupon code box blindly because it seems like the right thing to do might help, but it could very well hurt your business with lost visitors and lost sales.

Courtesy: http://www.marketingprofessor.com/e-commerce/ecommerce-the-real-impact-of-coupon-codes-on-conversion/

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