Want to make your social media relationships profit better

Hi All,

In this article we look into some of the best ways to maintain a customer relationship through social media that makes us more profitable.

Before we start a relationship through social media to our customers we should set an objective that is going to be finally attained through social media. Maintaining a strong relationship with your social media people not only makes you to gain an appreciable experience with your prospects, but also sets an initiative to build an effective 'social media selling system'.

From social media audience to customers 

Create an easy process to convert your social media audience into consumers as follows:

• Initially an audience can be converted into a customer by leading them down to the path to a final client.
• Be aware of how to translate your existing sales process to social media.
• Know the average length of social media sales cycle.
• Find exact ways for closing your clients through social media.

"We should understand that social media is not meant for direct sales at initial stages, but for generating leads that which helps to build our customers."

We should clear ourselves about the types of conversion plans before building our consumers through social media.

Following are some of the conversion plans that are to be considered:

1. Know to attract your customers better:

• One of the best ways to attract your audience for engagement is to attract them with your 'content'.
• Filter only interested audience by analyzing your most interested people towards your product or service.
• Join hands with media and partnerships to find your exact target audience.
• Don't look to just gain popularity, but look for people who will buy your product or refer your services with others.

2. Have your customers engaged:

• Don't just publish your content, newsletters and other promotions. Look for a conversation, make your customers comment more for your published blog posts as well as respond to your emails. These are some ways to activate your customers to be engaged.

3. Make your customers buy your stuff:

• Find out ways to push your consumers to buy your service or product.
• Send messages and specific suggestions to constantly move your social media people to buy your products or services.
• Freebies: You can hook your customers to your sales-end by offering free resources about your services, inviting them for events in-person or making them to respond to your emails.
• Once social media starts providing opportunities for your business, you should be active in responding to your clients(with phone response, making offers) and finally close sales.
• Provide what customers are more interested in you and avail offers depending on it(in your website).

Length of Social Media Selling Cycle:

• Social media is more like having conversation with prospects day by day (achieving sales progressively and not suddenly).
• With this sort of relationship, your customers turn more reliable towards your brand or service, but takes a little bit of time in buying your products.
• Hence, you should be patient in accumulating your sales opportunities, and invest longer time to communicate with your customers.

Ways to approach your prospects:

• Build your website familiarity by adding a piece of brief description on social networks such as Facebook, Twitter, Linkedin etc.
• Collect your customer base and concentrate more on contacting with your clients in-person.
• Don't forget that connection with social media always make your customers involved in your service automatically.

'Non-Buying Buyers':

• Don't loose hope on your non-buyers who had maintained a relationship with you for a long time.
• Look for a different way to approach your non-buyers, since their buying interest towards you might vary slightly.
• Non-buyers can be encouraged for your product promotions, make you to get connected with your direct buyers. They can also be your content providers and partners to promote your products.

Overall, your strategy towards maintaining a customer relationship should be consistent and goal oriented towards making social media a better selling systemto your business brand.

Click here to explore more about social media selling system

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