Hi All,
Today's ecommerce success depends on various factors and implementing an effective site search tool is one among them. Your visitors not only search search engines like Google, but also inside your ecommerce website.
To get the most and best of your site search tool, here are some tips:
Autocomplete
Your visitors may not be familiar about your services or products. Even they might be doubtful about the correct spelling of your products. Hence, in order to make your terminologies get accustomed with your visitors, an auto complete tool can be effective. A high quality search tool should compensate misspelled words.
You can implement this tool in two ways, one is to complete the word when visitor types a keyword and the other one would be like to give a drop down list of options to be visible when visitor types (as in Google search engine).
Semantic Search
This is like an intelligent search. Semantic search tries to interpret both the context of search as well as the intent of the visitor or search. This type of search helps in providing better search results for users.
Filtering
Help your searchers narrow down their search by implementing filtering facility. For example, a user could filter shoes by size, hence your tool should only result those items. Moreover, filtering enables users to pick specific results.
Advanced Search Options
For additional parameters, a quality site search tool offers even more advanced options. Advanced options range from the highly specific, such as filtering by manufacturing material type, to parameters that aren’t even related to the product itself, such as filtering by promotions or sales.
Sorting
Sorting
Sorting helps your viewers to properly view the search results. For example, if there is a huge list of search results, then your visitors are likely to move away from their intent to read your results. By giving this facility, a user can be able to sort a particular result. For example, giving options like most popular, most purchased, sorting in alphabetical order, based on high price, low price etc.
Avoid displaying “No Results”
Try to give similar or alternative results instead of showing "No Results", as this seems annoying to your visitors. The objective is to give users their exact search and a willingness to buy from your site.
Place Your Search Tool on Every Page
If user gets stuck up on a particular page and he/she wishes to have a search solution, then having no search bar in that page will eventually frustates him/her. Hence, it is best to have a search bar in almost every page of your website.
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