Hi All,
Imagine, how it pains, if a user leaves your site, because of your bad blog representation. Blogging should make your users to get into your company's business, rather than leaving away from your site.
Here are some common mistakes, that should be avoided by businesses, to show their website blog in a customer friendly and revenue generating manner.
Making your blog as the first page on your website
Visitors expect to see a general home page at first, generally when it comes to a business page. Your blog should come only after that.
The home page guides your users about where they have been landed, what can they do inside your business page, how they are going to be helped to know about you and your services.
But when they first look at your blog, they will get confused, and think they have landed on a different page, and try to leave from your website.
Therefore, design a good, informative home page for your business site. After, seeing your home page, people may be interested and look for what to do next. Your home page should be designed for users to be easily explored.
So, blog page should not be viewed on your home page.
Lack of Blog Integration with your website
One of the common mistakes, many business websites do, is they place a link to their blogs inside their website navigation, but when a user clicks that link, they encounter the following problems:
- Visitors are taken to a different page or link, that is completely different from original business website.
- When they land on the blog page, it looks completely different in design with that of the original business page.
- The blog appears on a free platform like Wordpress.com or Blogger.com
This is a common mistake done by many businesses, with the intent to generate a blog, before starting a business.
If you want users to be interested on your products, then make all your blogs within your business site. This makes your users, to be engaged within your website and try to explore your business by staying inside your site for a longer time.
Hence, a seperate blogging page, that is far away from your business page should be avoided.
Avoid Confusing your visitors visually
If your blog is full of topics and lists that look visually confusing to your visitors, then it surely affects your business. Because, there's nothing more painful than a painful eyes, viewing your information, that is simply cluttered or tied up with too much of information. This costs you to loose your visitors literally.
You end up in messing up with your information, when you try to do too much with your blog.
Your blog should look neat, clear and simple to your visitors. Make your blog topics to be concise and decide to select for better fonts. Give more space for your information, so that it looks neat for your visitors.
Forgetting to promote your products
Your blogging is to help your visitors gain some useful information. Also, it educates your customers about your website.
But, without a product promotion, your business will not move on to an expected level.
Tell about what you do and place links to promote your products and services. But at the same time, don't be too pushy to sell your products. Never feel shy to promote your products and services, at every opportunity. You can write about the types of services you offer to your clients.
Don't get deviated from your business because of blogging
Many business people, spend and think a lot on marketing their blog, always concentrate on increasing the traffic to their blog posts. Why because, most of these people, expect huge amount of success. This is good, but spending all day on developing your blog is meaningless.
There's a primary goal for you. That is your business and your customers. Yes, you have a business to take care and neglecting it will be a huge loss. You should spend time to manage and administer your business proceedings and also to look to improve your service towards your customers.
When it comes to your priority, it is your business that should be placed first. So, spend time to primarily concentrate on your business.
Ideas shared from: https://blog.kissmetrics.com/business-blogging-mistakes/
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