Does your website give the right kind of first impression?

Hi All,

Many people tend to judge a book by its cover. This is because people are more impressed upon things when they are delighted at first look. The same applies to your website also, whether you agree or not. But, in practical, no viewer will come to your website and place an order to buy your product or service, if your website is designed poorly. A user feels your website as professional, only when it looks good.

In order to create a first impression to your valuable customers, your website should meet some requirements.

Following are some of the features that are found on professional websites.

A feel-good appearance

A visually appealing website makes a good use of color and fonts that are readable.

• Every block on your website should be neat, so even a single picture or an image should be with high quality. All these will lure your users professionally. A customer should never think that you are amateur at any point.

Simplicity

• Your website content should be simple and friendly to your users. 
• How will your customer feel when he hear from many people talking to him/her at once? This will be the situation for your users, if they see too much information(with large number of annoying colors and elements) at a single place on your website.

Content

• The simple rule to make your content feel good for your readers is to keep it brief, organized and fresh.
• A single page should reveal only one particular idea.
• People in real time only look to skim your site, so help this to be improved by including your content with subheadings, brief paragraphs and bullet points.
• Always make your website free from errors, as this decreases user's acceptability.

  Functionality

• Keep an eye on all your website functionality like links, user login/sign-up forms, videos etc.
• Verify whether your contact information is correct and also updated.

Usability

• Your website usability resembles how easy it is to browse and navigate your site for the users.
• Use a site map if necessary, which helps your users to give a short information about the pages and content available in your site.
• Your links should aware your users about where they are going to land when they click at once.
• Make sure to access your website from all browsers, and also on various devices such as table, mobile phones etc.

SEO (Search Engine Optimization)

Your website should be SEO friendly with relevant keywords inside your text content.

• Update or replace your Flash content, contents inside images with appropriate alternatives as they are hardly communicated with search engines.
• Optimize your titles, keywords and headings with proper research.

All these factors contribute in giving a best impression of your website, to your users, when they visit at first time.

Ideas shared from: http://www.bnbwebsites.com/first-impressions.htm

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