Hi All,
Today, we are going to look about click-through rate (CTR) in Pay-per-click strategy.
Achieving a strong click-through rate is important for your PPC to attain success in ads campaign.
What is Click-through rate?
PPC click-through rate is the number of ad clicks over the number of views (impressions) of your posted advertising. In other words, it is the rate at which your ads are clicked.
Calculation of CTR:
(Total Clicks on Ad) / (Total Impressions) = Click Through Rate
This is the formula to find out the click-through rate for your PPC ads.
You can be able to view your click-through rate inside the dashboard of your PPC account.
Why Click-Through Rate?
Click-through rates are important as they improves or affects the PPC Quality Score directly.
Great search marketing platforms such as Google AdWords offers pricing discounts for advertisements that are highly relevant. Readers or Users online feel more comfortable in terms of relevance on reaching your ads. One of the reasons for doing this is to offer high Quality Scores.
- When click-through rates are high, then Quality Scores automatically gets high.
- You can be able to manage your ads cost at minimum amount by maintaining high Quality Scores.
If your advertising matches relevant queries, then this boosts click-through rate and thereby drives more number of people.
Moreover, a good click-through rate depends on the type of advertising campaign you choose, and also it varies for different keywords. Your display of advertising also impacts click-through rate and ad rank.
Moreover, a good click-through rate depends on the type of advertising campaign you choose, and also it varies for different keywords. Your display of advertising also impacts click-through rate and ad rank.
Enquire for special offers and discounts.
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