Hi All,
Are you looking to improve your website content online visibility that was created long time back, or looking to improve your site content reach many people as possible? Then you have probably landed on the right place.
Let us look at some of the strategies that can be used to place your old and existing content rank higher in search engines (like Google, Yahoo, Bing etc).
Implement the below mentioned tips to improve your website content that had been previously created.
- One of the most important factor to improve your content ranking is to build or create more external links to your existing URL(your website address).
External link:
An external link is one which links to resources that are not directly related to your website content. But those can be informative for your readers and customers, to gain additional details, if it looks useful for them.
Example:
Consider a website that sells online stores for merchants/retailers to build and run online shopping stores. If there is a blog page inside this website, where people can view and share information about purchasing online stores, then they might find useful sharing external links, that link them to resources that helps them to manage online stores easily.
- Moreover, external links can reach your audience better, if those links or resources are more informative or educative to the users.
- You may experience less responsive actions for your commercial external links or resources that involves direct call-to-action like buying or purchasing a product or service. This seems to urge people to buy your products instantly at the time of clicking your external links. Hence, it is obvious that external links should first look like more information-oriented than making them to buy a stuff at first look. So, at the beginning it is highly recommended to send non-promotional resources as external links.
- You can write as a guest to other website blogs which increases your ability to link them externally. This is one way to improve the reach of your existing content through external linking.
- Apart from writing guest posts, you can also write testimonials for other websites. This builds trust for their business as well as creates a valid link to your website.
- You can also increase your content reach by sharing your stuff to more number of social networks (sharing through social media).
- At the same time, you should also be more conscious in creating your links, as wrong or irrelevant external links degrade your content rankings.
These are some of the useful strategies which on implementation can improve your existing content to stand better on search engine rankings.
Read more about SEO Tactics and Strategy
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