Importance of Wish lists on E-Commerce Stores

Hi All,

In this article, we are going to understand the users and importance of implementing wish lists on your ecommerce online stores.

What are Wish lists?

Wish lists are pages on ecommerce online stores, where an end user wish to choose a variety of products and buy in future. This gives a self possessive feel to the customers by viewing their selected products inside their account on a particular online store.

Wish list is a good option for a user if he/she doesn't have any idea of doing a purchase at present, but there is a good chance of buying in the future. For this,  a user saves a lot of time by saving those items in the wish list, so whenever he/she revisits the store for a purchase, he can just view those items and process them for an order.

Best at times of discount:

Wish list can also be used effectively, to buy a group of products at the time of discount or other offers. At this time, it is obvious that the price value of the products will be somewhat low. So, user without wasting a single second, can just go to his/her wish list and click for a purchase.

Increases Customer Satisfaction:

One of the main importance of implementing a wish list to your online store is that, it increases customer satisfaction. Because, a wish list gives your users an option to do purchase at his/her own thought (i.e user can buy now or in future). Secondly, creating a wish list makes your customers feel that it is more friendly whenever they access your online store.

Wish list allows a person to send suggestion of the products they listed under their wish list through email. They can also refer their friends to buy these products. Hence implementation of wish list indirectly triggers viral marketing of your brand.

Wish list provides opportunity for your users to increase more sales from your online store. If your existing wish list customers refer new customers to your store, then there is a chance for more buyer conversion to your store through wish lists.

Moreover, wish list is a better way to bring new customers to your online store and also enabling more increase in your store's revenue generation.

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