Impact of Personalization in Search Rankings

Hi All,

 

Search result was same for all at the past. But today, not even two users have the exact or same search results, irrespective of their search engines. We even get different search results, even while browsing in a private window. All these are because of the reason that people wish to have a unique or their own sort of personal experience.

Our search result will appear based on the information like where we are, how we browse the internet etc.

Some of the personalization factors that play an important role when we try to experience differences in our search results are described below:

Based on Country:

This is one of the prime factors to affect your search rankings. Here, search results are displayed based or relevant to the country to which you belong or reside in.

For example, if someone searches for 'cricket' in UK and the same keyword in Australia, then there will be a subtle difference between the two search results.

Locality

Search engines won't stop bringing results only to the country level. In fact, they can even trim results based on your locality. Hence, your search results can match based on your city or your area location.

Personal History

Search results and rankings are greatly impacted based on your personal history. Information like what site you regularly visit, what sites you have 'liked' and whichever sites you have shared on other social networks like Facebook, Twitter etc matters a lot.

Social Connections

What your friends think about a site? This is an emerging factor that affects your search results. What it means is that, your search results are affected based on your social connections.

There are many factors still that affects search results based on your personalization. Yet these above factors are the prime factor that determines one's search result based on personalization.

Ideas shared from http://searchengineland.com/guide/seo/personalization-search-engine-rankings

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