Hi All,
One of the most valuable assets of your company is brand. It is significant in the sense that you would have spent a lot of resources to build (your brand). As we are living in an era of digital world, it is of no doubt that your website is one of the top priorities in spreading your brand awareness. However, you should be keen when implementing the brand on to your website.
Brand Fame
SEO finds difficult to improve your brand search, if you opt to fill your website with brand keywords. Your brand is unknown to users, unless it gains an appreciable level of popularity. Hence, at initial stages, your brand's keywords should reflect the search keywords of your current and future customers.
Analyze Your Data
Before fixing keywords for your brand, you should first analyze your data that relates to SEO. This can be achieved by using a marketing software to measure performances on your keywords, content and many more. After completing a full analytics on all these data, you will be in a comfort seat to decide on more user relevant keywords.
SEO Implementation
A significant challenge experienced at the early stages of SEO implementation is about how to arrive at targeted keywords. Your website might use a particular sort of targeted keywords, which seems irrelevant to your analytics. But, you can actually improve search performance without changing keywords completely.
Page Title
Page titles are the source from where your page information are pulled by search engines to display them to users online. Hence, it is wise to implement more user relevant keywords inside the page title section. Always use a primary target keywords at first, when you are placing your brand keywords.
Meta Description
Search engines don't use meta description contents to improve your brand search. However, users view them to find out whether this content is relevant to their search. It is enough that your meta description is more informative to your users, even without your brand keywords.
Headline
Your head taglines should be more informative than more attractive. A headline should tell a user what it does with your brand. Example, a head tagline like "Promote your business by running an online store" seems relevant to a user. Because, it tells him/her how to promote their business.
Body of the Page
People arriving at your site doesn't really know your company's products or services. For example, a user might have landed on your site by searching "online store creation". However, they do not know that the brand or service provider's name is URSify. All these can be described inside the body of your website page. This place is the one, where you can disperse your brand awareness.
Brand Trade-off
When building your brand using SEO, you will come across trade-offs. Your ultimate objective is to improve the exact target keywords used by your users to reach your brand. If your brand is already familiar, then it is obvious that it will be satisfying the SEO requirements. Your branding efforts and SEO implementation should be properly aligned by making it about your buyer persona.
Ideas shared from: http://www.smartbugmedia.com/blog/using-seo-to-build-brand-awareness
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