Know the importance of 'Page Load Time'

Hi All,

Today's online shoppers have plenty of options to shop online and they don't want to purchase a product if your website is running too slow. It makes your customer move on to other websites, if your website page loads a second more than expected by your users. This not only makes them to move away, but also creates a bad impression towards your brand.

Page Load Time:

The time taken by a web page to show up its full content onto your screen is known as a page load time. The initial calculation starts at the moment when you click on a page or link of a web address, to until the page gets fully loaded in the browser. A page load time is generally measured in seconds, and it is made up of two different parts.

1. Server and Network time:

Based on how fast your page assets are served like photos, files and how fast your internet connection is.

2. Browser time:

Based on how quickly the browser can able to render your web page to user.

Example:

The same web page can have different page load times in different browsers (e.g. Google Chrome, Mozilla Firefox), on different device or platforms (e.g. desktop vs. mobile), and in different locations. If your website serving from U.S., sells to customers in Australia, then those users are likely to feel a long load times. But if your static assets are available on different data locations around the world, then your page load gets shortened.

Different pages of the same website may have different load times.

Importance of Page Load Times:

Page load times are one of the prime factors to get your websites place at top of the search results by people on search engines like Google. This means more people are likely to shop your website, due to quick or short page load time. However, page load time is not the only factor that affects your search rankings.

Page load time, also indicates that your customers are more satisfied, because of which you can increase the number of customer conversion. Users who experience a bad time in loading to your website are more likely to bounce back and they never wish to come again to visit your website. This not only makes them just to leave your site, but also less likely to recommend your website to their friends.

In order to improve your sales conversion and increase high number of customer

 

flow to your website for the sake of shopping, quick page load time need to be a 

vital requirement.



Ideas shared from: https://www.bigcommerce.com/ecommerce-answers/what-page-load-time-and-why-it-important/

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