Improve your business, by avoiding these common blogging mistakes

Hi All,

 

 

Imagine, how it pains, if a user leaves your site, because of your bad blog representation. Blogging should make your users to get into your company's business, rather than leaving away from your site.

Here are some common mistakes, that should be avoided by businesses, to show their website blog in a customer friendly and revenue generating manner.

Making your blog as the first page on your website

Visitors expect to see a general home page at first, generally when it comes to a business page. Your blog should come only after that.

The home page guides your users about where they have been landed, what can they do inside your business page, how they are going to be helped to know about you and your services.

But when they first look at your blog, they will get confused, and think they have landed on a different page, and try to leave from your website.

Therefore, design a good, informative home page for your business site. After, seeing your home page, people may be interested and look for what to do next. Your home page should be designed for users to be easily explored.

So, blog page should not be viewed on your home page.

Lack of Blog Integration with your website

One of the common mistakes, many business websites do, is they place a link to their blogs inside their website navigation, but when a user clicks that link, they encounter the following problems:

• Visitors are taken to a different page or link, that is completely different from original business website.
• When they land on the blog page, it looks completely different in design with that of the original business page.
• The blog appears on a free platform like Wordpress.com or Blogger.com

This is a common mistake done by many businesses, with the intent to generate a blog, before starting a business.

If you want users to be interested on your products, then make all your blogs within your business site. This makes your users, to be engaged within your website and try to explore your business by staying inside your site for a longer time.

Hence, a seperate blogging page, that is far away from your business page should be avoided.

Avoid Confusing your visitors visually

 If your blog is full of topics and lists that look visually confusing to your visitors, then it surely affects your business. Because, there's nothing more painful than a painful eyes, viewing your information, that is simply cluttered or tied up with too much of information. This costs you to loose your visitors literally.

You end up in messing up with your information, when you try to do too much with your blog.

Your blog should look neat, clear and simple to your visitors. Make your blog topics to be concise and decide to select for better fonts. Give more space for your information, so that it looks neat for your visitors.

Forgetting to promote your products

Your blogging is to help your visitors gain some useful information. Also, it educates your customers about your website.

But, without a product promotion, your business will not move on to an expected level.

Tell about what you do and place links to promote your products and services. But at the same time, don't be too pushy to sell your products. Never feel shy to promote your products and services, at every opportunity. You can write about the types of services you offer to your clients. 

Don't get deviated from your business because of blogging

Many business people, spend and think a lot on marketing their blog, always concentrate on increasing the traffic to their blog posts. Why because, most of these people, expect huge amount of success. This is good, but spending all day on developing your blog is meaningless.

There's a primary goal for you. That is your business and your customers. Yes, you have a business to take care and neglecting it will be a huge loss. You should spend time to manage and administer your business proceedings and also to look to improve your service towards your customers.

When it comes to your priority, it is your business that should be placed first. So, spend time to primarily concentrate on your business.

Ideas shared from: https://blog.kissmetrics.com/business-blogging-mistakes/

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Want to become a 'Successful Blogger'?

Hi All,

 Warm welcome folks! In this article, you are going to gain some of the essential requirements that will lead you to become a successful blogger.

Have a desire for your subject

Your passion for your blog's subject, makes your audience response better. Make your blogs look appealing to your readers by presenting it to them right from your heart.

Become Committed

Successful bloggers always become more committed and dedicated towards their blog publish. Hence, a mere post is not enough from your side. Top bloggers manage a dedicated team to monitor their work and attract their readers to drive more traffic.

Time

Feel free to spend a lot of time in building your blog to make it more successful. Successful bloggers invest a huge amount of time daily to deliver their posts better, while reading and researching to yield more traffic.

Strong Socializing Desire

Your blog becomes successful only if you have a strong feel towards socializing with communities. A popular blog is identified only by the number of people and community following it. Top bloggers, take their own time to respond to their readers' comments and forums and this is done with the intent to further enhance their blogs.

 Love for Learning

A blogger should always update his/her knowledge to the ever-changing blog environment. You should always look to consistently enhance and improve anything that is related to blogging.

Read a lot and do Research

Successful bloggers read and research tirelessly to update and understand their atmosphere (blogging) better.

Innovation

A successful blog constantly kindles and motivates your readers and never gives them a feeling of tiredness. For this, you should be creative enough to make them feel more valuable towards your blogs.

Patience

Don't get disappointed at the beginning when there is no traffic for your blogs. Be confident and wait for your day to come. Stay positive until you achieve your desired objective and it is for sure to happen. Never give up to your temporary  setbacks as you will ultimately taste the success of your blog yielding expected traffic at last. So, patience will pay for you.

Ideas shared from: http://weblogs.about.com/od/startingablog/tp/SuccessfulBlogRequirements.htm

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How to make your 'call to action' message effective?

Hi All,

Today we'll look on how to make an effective call to action message on your website.

Consider looking on the below points in order to generate an appealing call to action message:

Make it simple:

Your call to action should be simple, which can be easily understood by your users, and also be aware of what will happen exactly, if they click or proceed with those actions. For example, "Know more", "See more". These keywords can be used to simply tempt the user to explore more about a product feature, or to know more about an article etc.

Gift your users with incentives:

One of the best ways to urge customers to involve in immediate call to action, is to offer them with incentives. An incentive builds up more curiosity in the mind of a customer, to do action on your call, than normal expected level. Consider a user purchasing an online product at late night. Unfortunately, he realizes that his credit card has been kept inside the kitchen. So, user wishes to cancel the purchase, and decides to buy on another day, if it's a normal call to action. But, if the same situation happens with an incentive call to action, then user goes to take the card and finish the purchase on the same day. Hence, don't forget to design your call to action with attractive incentives.

Choose stronger action words:

While generating a call to action message, it is more important to choose on more action words than nouns. Action words are more responsive and much easily understood by public.

Appeal Visually:

After creating a call to action with simplicity, to make it more effective and attractive to your customers, you can add some visual basics listed below:

Format:

You can make your CTA button with bold fonts and highlight their border with thick lines.

Color:

Color also plays an important role in making your call to action more successful. Your customers leave your site, without doing any actions, if the color of your call to action button looks more stylish. So, decide to select colors that match with your brand logo.

For example, we can give green color for an 'Add to cart' call to action button or for a 'checkout' button.

Size:

What if your call to action button is so attractive, but not clearly visible, or easily visible to your user? Hence it is handful to decide on the size of your CTA button. If your CTA button is too small or not visible to your users, then you have a very good chance of dropping your conversions. Hence, make your call to action messages as larger as possible.

You can spice up your CTA with more attractive content at times of seasonal sales, holidays etc.

Position matters:

Your customers should feel flexible to know about where your CTA buttons are placed. You can place it in two ways, either at the bottom, or on the right side. In both the positions you have the option to fill your page with product details such as price, features, image, viewing on which users tend to buy your products.

Urgency-The golden tool for your conversion:

A sense of urgency makes your customers to contribute sales to your business immediately and also with huge number of purchases. Hence, it is equally important to implement this very tactic inside your CTA content as well. For example, you can create motivating call to action like 'offer ends by today', or by mentioning the number of limited stocks available. You can also add a word 'Now' to make your CTA happen immediately.

These are some of the tactics for effective implementation of a call to action message.

Ideas shared from: https://blog.beeketing.com/the-ultimate-guide-to-make-effective-call-to-actions/

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• Marketing Strategy
• Call To Action
• Product Promotion

What is a 'Call to Action'?

Hi All,

Call to action(CTA) is a term that is most familiar in marketing, which induces a user over online to do an action in favour of a online seller or a service provider.

Call to action varies in accordance with the intention of the service provider. An action may vary from simply providing a feedback to more demanding like directly asking a user to proceed for a product purchase, be it an online store or other purchasable online product.

Implementation:

A call to action can be simply implemented on an online store (for e.g.), by simply placing your desired CTA text or content inside the control of your online store web page. The control can be anything like a 'button' which on selection, will take the user to the payment page, where he/she can be able to buy the product or service.

In general we can classify call to action strategy into 2 types:

Demanding Call to action

A demanding call to action, usually involves in pushing the customer to make an immediate purchase. Here, it is obvious that user is aware of making a definite sale to the online merchant or service provider.

Demanding call to action strategies are the most widely used technique to generate revenue by online sellers. 

The following are some of the examples for a typical demanding call to action:

Buy Now:

This is the famous phrase used in most of the online store purchase. This text can be used to represent buying any sort of product or service from on online store merchant.

Download Now:

This is a famous call to action implemented on an online store that sells e-books in general. This is a demanding call to action, as this intentionally urges the user to buy their stuff. This type of CTA, comes generally handy when the selling product is a digital stuff, that can be downloaded. For example, digital products like ebook, songs/albums/movies, software, apps etc. can be made to be sold out through online.

Non Demanding Call to action:

This type of CTA involves in making the user to buy for a product or a service, but in an indirect and step by step process. This type of call to action consists of a sequence of steps, that makes the user to build a trust towards the online seller. This feeling gradually makes the customer to create a curiosity to buy for the service or product ultimately.

The following are some of the examples that resembles a non-demanding call to action:

Sign up or create an account:

Though this phrase seems not so attracting to buy a service or a product, a user by starting to accept these services (for e.g. signing up for newsletters), he/she might turn into a real buyer, in the near future. Further, the user can recommend this to his/her friends, if your service is appreciable.

Further we'll see how to present a call to action attractively in our upcoming articles.

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