Hi All,
This article clarifies about why UX really matters.
What is UX really? It measures a person's attitude when interacting with a brand or product through online.
Why UX?
UX calculates the amount of emotional response from the customers. Here frustration is the common factor. These are the two reasons which makes UX most vital.
Some of the top reasons why we need UX are:
It’s everywhere
UX is everywhere right from your Facebook page, your phone, your iPod or whatever device you use to buy a product through ecommerce platforms.
Impact of Customer Experience
Negative experience = negative feelings
Your brand can be abandoned for lifetime by a customer when he encounters just one bad experience.
A global customer source survey reveals that consumers talk about a negative experience twice when compared to a positive one. And this creates a negative impact on the particular brand.
Positive feelings for positive experience
Similarly, a positive experience makes your product to have a lifetime customer. This in turn increases your overall customer loyalty and they are 10 times much worthy as much as their first purchase.
Use or lose
A source says that 45% of US consumers drop their online transaction if their queries are not addressed quickly.
Customer is KING
Every organization should bear this in general when it comes for user experience:
It's not that a product to be the best in the world, but it's the way how a product is presented to the right customers in the right way by which they thought or expected, otherwise that brand will flop.
Responsiveness
Since your customers have a lot of options to view your product(mobile, tablet, desktop) these days, it is your quality responsive design that matters. Users experience the best possible way to view or purchase your product, anywhere and everywhere.
User Expert
Apart from your content, design, UX, web development you should also have a closely monitoring UX expert in your organization in order to present your brand to the end users with better user experience. This builds your user experience all the way from design to development.
Create your own online store by visiting www.ursify.com
Enquire for special offers and discounts.
This article clarifies about why UX really matters.
What is UX really? It measures a person's attitude when interacting with a brand or product through online.
Why UX?
UX calculates the amount of emotional response from the customers. Here frustration is the common factor. These are the two reasons which makes UX most vital.
Some of the top reasons why we need UX are:
It’s everywhere
UX is everywhere right from your Facebook page, your phone, your iPod or whatever device you use to buy a product through ecommerce platforms.
Impact of Customer Experience
Negative experience = negative feelings
Your brand can be abandoned for lifetime by a customer when he encounters just one bad experience.
A global customer source survey reveals that consumers talk about a negative experience twice when compared to a positive one. And this creates a negative impact on the particular brand.
Positive feelings for positive experience
Similarly, a positive experience makes your product to have a lifetime customer. This in turn increases your overall customer loyalty and they are 10 times much worthy as much as their first purchase.
Use or lose
A source says that 45% of US consumers drop their online transaction if their queries are not addressed quickly.
Customer is KING
Every organization should bear this in general when it comes for user experience:
It's not that a product to be the best in the world, but it's the way how a product is presented to the right customers in the right way by which they thought or expected, otherwise that brand will flop.
Responsiveness
Since your customers have a lot of options to view your product(mobile, tablet, desktop) these days, it is your quality responsive design that matters. Users experience the best possible way to view or purchase your product, anywhere and everywhere.
User Expert
Apart from your content, design, UX, web development you should also have a closely monitoring UX expert in your organization in order to present your brand to the end users with better user experience. This builds your user experience all the way from design to development.
Create your own online store by visiting www.ursify.com
Enquire for special offers and discounts.
Maybe
you gave up on ordering that gift online because the checkout process
was a hassle. Maybe you tried to schedule a doctor appointment, but the
clinic’s website wasn’t mobile-friendly. Or maybe your wine shipment
exploded because the overnight temp was -25°, and then you couldn’t find
customer service info online.
Sound familiar? (Ok, minus the -25° part? We love living in Fargo anyway.)
Here’s my point: frustration is the common denominator. And that emotional response is exactly why user experience (UX) is so vital.
Wait, what is UX – really? Well, it measures a person’s behavior and feelings when interacting with a brand or product across platforms. It involves research, technical architecture, usability testing and much more. It’s complex. But the reasons why it’s so important? Those are actually pretty simple.
Top 7 Countdown
Sound familiar? (Ok, minus the -25° part? We love living in Fargo anyway.)
Here’s my point: frustration is the common denominator. And that emotional response is exactly why user experience (UX) is so vital.
Wait, what is UX – really? Well, it measures a person’s behavior and feelings when interacting with a brand or product across platforms. It involves research, technical architecture, usability testing and much more. It’s complex. But the reasons why it’s so important? Those are actually pretty simple.
Top 7 Countdown
- It’s everywhere. Your Facebook page, your phone, your Fitbit, your iPod. You name it. If you touch a device that uses technology, guess what? Someone, somewhere, considered how to best organize every bit of information you need to access with it. (And if they did it well, you’ll never even think about the professionals behind that curtain.)
- Negative experience = negative feelings. One bad experience can turn a user away from a brand for life. And consumers are TWICE as likely to talk about a negative experience than a positive one, which also creates a ripple effect. (Source: 2012 Global Customer Service Barometer)
- Likewise, positive experiences = positive feelings. Exceptional experiences can create a vocal advocate for your brand and a customer for life. And on average, loyal customers are worth up to 10 times as much as their first purchase. (Source: White House Office of Consumer Affairs)
- Use it or lose it. 45% of US consumers will abandon an online transaction if their questions or concerns are not addressed quickly. Enough said. (Source: Forrester)
- It’s not about you; it’s about THEM. Your organization knows what you want to sell and is a great advocate for that. But UX experts are advocates for the end users of your products. This quote from Laura Schjeldahl, Sundog’s own Experience Architect, sums it up perfectly: “A company can have the best product in the world, but if it isn’t presented to the right customers in the way they want to see it and can understand it, the company will fail.” Nobody wants that, right? Right.
- Responsiveness matters. Mobile and tablets and desktops, oh my! Your customers have tons of choices when it comes to when, where and how they are interacting with your products and your brand. From smart watches to 100-inch screens, quality responsive design is key to making sure your users have the best possible experience. Everywhere.
- The end result should be seamless. You have a lot of different departments at your company, and that means it’s easy to have tunnel vision. But guess what? Content strategy + design + UX + web development (and more) = everything your user will see at the exact same time. So tear down your silos. The best websites and applications come from a UX expert working closely with those key players – from designers to developers – to build your user experience together.
Maybe
you gave up on ordering that gift online because the checkout process
was a hassle. Maybe you tried to schedule a doctor appointment, but the
clinic’s website wasn’t mobile-friendly. Or maybe your wine shipment
exploded because the overnight temp was -25°, and then you couldn’t find
customer service info online.
Sound familiar? (Ok, minus the -25° part? We love living in Fargo anyway.)
Here’s my point: frustration is the common denominator. And that emotional response is exactly why user experience (UX) is so vital.
Wait, what is UX – really? Well, it measures a person’s behavior and feelings when interacting with a brand or product across platforms. It involves research, technical architecture, usability testing and much more. It’s complex. But the reasons why it’s so important? Those are actually pretty simple.
Top 7 Countdown
Sound familiar? (Ok, minus the -25° part? We love living in Fargo anyway.)
Here’s my point: frustration is the common denominator. And that emotional response is exactly why user experience (UX) is so vital.
Wait, what is UX – really? Well, it measures a person’s behavior and feelings when interacting with a brand or product across platforms. It involves research, technical architecture, usability testing and much more. It’s complex. But the reasons why it’s so important? Those are actually pretty simple.
Top 7 Countdown
- It’s everywhere. Your Facebook page, your phone, your Fitbit, your iPod. You name it. If you touch a device that uses technology, guess what? Someone, somewhere, considered how to best organize every bit of information you need to access with it. (And if they did it well, you’ll never even think about the professionals behind that curtain.)
- Negative experience = negative feelings. One bad experience can turn a user away from a brand for life. And consumers are TWICE as likely to talk about a negative experience than a positive one, which also creates a ripple effect. (Source: 2012 Global Customer Service Barometer)
- Likewise, positive experiences = positive feelings. Exceptional experiences can create a vocal advocate for your brand and a customer for life. And on average, loyal customers are worth up to 10 times as much as their first purchase. (Source: White House Office of Consumer Affairs)
- Use it or lose it. 45% of US consumers will abandon an online transaction if their questions or concerns are not addressed quickly. Enough said. (Source: Forrester)
- It’s not about you; it’s about THEM. Your organization knows what you want to sell and is a great advocate for that. But UX experts are advocates for the end users of your products. This quote from Laura Schjeldahl, Sundog’s own Experience Architect, sums it up perfectly: “A company can have the best product in the world, but if it isn’t presented to the right customers in the way they want to see it and can understand it, the company will fail.” Nobody wants that, right? Right.
- Responsiveness matters. Mobile and tablets and desktops, oh my! Your customers have tons of choices when it comes to when, where and how they are interacting with your products and your brand. From smart watches to 100-inch screens, quality responsive design is key to making sure your users have the best possible experience. Everywhere.
- The end result should be seamless. You have a lot of different departments at your company, and that means it’s easy to have tunnel vision. But guess what? Content strategy + design + UX + web development (and more) = everything your user will see at the exact same time. So tear down your silos. The best websites and applications come from a UX expert working closely with those key players – from designers to developers – to build your user experience together.
No comments:
Post a Comment