Hi All,
97% of an online stores’ visitors will leave the website without buying.
Most of them never visited the site before nor will ever get back again, which means there’s no second chance for a first impression.
Online retailers have a massive edge over their brick and mortar counterparts, thanks to online personalization technologies. It’s possible for each visitor to feel as though the web store was designed just for them, that each offer and message they encounter is relevant and timely.
Shoppers have come to expect a personalized web store experience.
You probably consider the majority of your website visitors as
anonymous—meaning you have no previous data about them. Because they’re
anonymous, once they leave your site (and that will happen sooner than
you think) you will have no way to communicate with them (because you
don’t know their email). If you want to bring them back to your site,
you must invest in retargeting ads.
Not necessarily.
Check out these on-site targeting opportunities:
Navigational personalization:
Even a first-time site visitor can enjoy a personalized shopping experience, with messaging and offers based on the behavior that brought them to your site and their on-site activity.
Where the individual came from and how they were referred to your site (ads, search, social, etc., and for which keyword terms) help inform navigational personalization.
Third-party data:
Data aggregators are the most common source of third-party data, which provides your higher level, huge volume audience insights. Third-party data is great for contextual, behavioral and demographic targeting; it isn’t exclusive to you, but it can tell you a great deal more about various audience segments.
Predictive personalization:
With enough customer data at your disposal, you can begin to actually predict what your audience may want next.
Personal preferences:
Returning visitors and customers have a great deal of insight for you. Customer preferences, on-site browsing history, purchase history and more can inform new messages and offers that will appeal to their unique interests.
There are unlimited options of creative messaging and ideas you could
test. Let’s take a quick look at various proven effective personalized
campaigns:
Real-Time Offers:
Real-time offers are a proven way to increase conversion rates by offering limited discounts to valued customers (or potential customers) only.
Micro Conversions:
You spend a lot of money on customer acquisition. But when a visitor lands on your site, they are still likely to bounce quickly. That’s where your micro conversion strategy should take place.
Instead of trying to get visitors to purchase from you on the spot, get a minimal commitment from that visitor.
Geo-Location Messaging:
Do you offer shipping to the U.S? Do you offer world-wide shipping? Why not to let every shopper feel special by announcing your shipping policy to their exact location.
Typically, about 70% of an e-commerce site’s traffic lands on specific product pages or categories.
Probably you already send emails to subscribers, possibly including promotions as part of your newsletter. Now it’s time to make some quick, effective changes to your strategies.
Email List Segmentation:
As a first step, you could separate your subscribers into two groups: buyers from non-buyers.
To your existing customers, you could emphasize the benefits of being a loyal customer, either by running a loyalty program or by simply mentioning that the promotion in your newsletter is reserved for customers only.
Recent items:
Promote on your retargeting ads the last items a visitor viewed before leaving your site.
Time-based retargeting:
Target visitors that didn’t get back to your site after several days or simply adjust to seasonality, updating your remarketing campaigns to suit the seasons or holidays.
Personalization platforms have been shown to improve the conversion
rates so dramatically, it’s almost a no-brainer to integrate them into
your everyday work process.
Use personalization to powerfully target your visitors and see the difference in your conversion rate.
Courtesy: http://blog.crazyegg.com/2015/02/13/getting-started-ecommerce-personalization/
To create your own online store visit www.ursify.com
Enquire for special offers and discounts.
Most of them never visited the site before nor will ever get back again, which means there’s no second chance for a first impression.
Online retailers have a massive edge over their brick and mortar counterparts, thanks to online personalization technologies. It’s possible for each visitor to feel as though the web store was designed just for them, that each offer and message they encounter is relevant and timely.
Shoppers have come to expect a personalized web store experience.
Real-Time Offers & Website Personalization
On-Site Personalization Opportunities
Not necessarily.
Check out these on-site targeting opportunities:
Navigational personalization:
Even a first-time site visitor can enjoy a personalized shopping experience, with messaging and offers based on the behavior that brought them to your site and their on-site activity.
Where the individual came from and how they were referred to your site (ads, search, social, etc., and for which keyword terms) help inform navigational personalization.
Third-party data:
Data aggregators are the most common source of third-party data, which provides your higher level, huge volume audience insights. Third-party data is great for contextual, behavioral and demographic targeting; it isn’t exclusive to you, but it can tell you a great deal more about various audience segments.
Predictive personalization:
With enough customer data at your disposal, you can begin to actually predict what your audience may want next.
Personal preferences:
Returning visitors and customers have a great deal of insight for you. Customer preferences, on-site browsing history, purchase history and more can inform new messages and offers that will appeal to their unique interests.
Creative messaging that really matters
Real-Time Offers:
Real-time offers are a proven way to increase conversion rates by offering limited discounts to valued customers (or potential customers) only.
Micro Conversions:
You spend a lot of money on customer acquisition. But when a visitor lands on your site, they are still likely to bounce quickly. That’s where your micro conversion strategy should take place.
Instead of trying to get visitors to purchase from you on the spot, get a minimal commitment from that visitor.
Geo-Location Messaging:
Do you offer shipping to the U.S? Do you offer world-wide shipping? Why not to let every shopper feel special by announcing your shipping policy to their exact location.
Make sure to draw your visitors’ attention
Even if your CMS already provides some basic personalization capabilities, you might want to consider a platform to help you match the right display mode for the best shopping experience.Typically, about 70% of an e-commerce site’s traffic lands on specific product pages or categories.
Post-Abandonment Personalization
After maximizing your on-site experience and your sales goals, it’s now time to do the same for your remarketing campaigns.Probably you already send emails to subscribers, possibly including promotions as part of your newsletter. Now it’s time to make some quick, effective changes to your strategies.
Email Personalization Opportunities
When it comes to sending out emails there are many aspects that could be personalized with some reasonable effort, from segmenting your lists to customizing the content of the email to increase its efficacy.Email List Segmentation:
As a first step, you could separate your subscribers into two groups: buyers from non-buyers.
To your existing customers, you could emphasize the benefits of being a loyal customer, either by running a loyalty program or by simply mentioning that the promotion in your newsletter is reserved for customers only.
Personalized Retargeting
Retargeting allows you to get your ads in front of visitors who have visited your website—even if they didn’t take action. Making it personal can increase results.Recent items:
Promote on your retargeting ads the last items a visitor viewed before leaving your site.
Time-based retargeting:
Target visitors that didn’t get back to your site after several days or simply adjust to seasonality, updating your remarketing campaigns to suit the seasons or holidays.
Conclusion
Use personalization to powerfully target your visitors and see the difference in your conversion rate.
Courtesy: http://blog.crazyegg.com/2015/02/13/getting-started-ecommerce-personalization/
To create your own online store visit www.ursify.com
Enquire for special offers and discounts.
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