Signs of an Advanced E-Commerce Site

There are certain user-centric features that put some retail sites ahead of the rest.

There are basic features that make up the skeleton of every self-respecting e-commerce website out there: product sorting, add to cart, guest checkout, and order tracking.
Then there are those features that are more recent developments used only by the e-commerce elite—sites that are pushing the boundaries of the online shopping experience.

1. Advanced Suggested Search Results

When users type in a search field, it’s nice to give them some suggested autocompleted searches, but it’s even better to show them some potential search results right then and there. Advanced suggested search results instantly provide users with images, category names, product details, and pricing without them having to click through to a search results page.

2. Inline Field Validation

Frustration during checkout is likely to lead to lost transactions. And there are few things more frustrating for users than hitting the “Submit” button on a form to find out that a field was left invalid. With inline form validation, a checkout process comes one big step closer to eliminating frustration over invalid field data.
Validate fields that can truly be validated, such as email addresses, credit card numbers, zip codes, etc.

3. Animated Shopping Carts

For some e-commerce websites, keeping visitors engaged in shopping, rather than sending them straight to checkout when they add an item to the cart, can lead to increased revenue per-transaction. That’s where the animated cart comes into play. It’s an effective way to give users the confirmation that their product has been placed in their cart and that they can easily checkout if they so choose, without requiring them to take any action to keep on shopping.

4. On-the-Fly Inventory Tracking

Another source of frustration for users can be finding out that the size they are looking for is out of stock. A nice way to keep them aware of your diminishing supply is to provide that information on the product page. Along with informing users when products are going out of stock, if possible, inform them of when the product will be back in stock as well. This increases the chances that they’ll pre-order or sign-up to receive updates about it.

5. Video Product Demos

There’s nothing like a live person demoing a product for an online shopper. When well executed, product tours can push an already good e-commerce experience to the next level by giving users an enhanced sense of confidence about their purchase decision.

Conclusion

These are just a few of the more recent features that users will increasingly expect to be part of their online shopping experience. They all use well-established technologies and none are particularly difficult to implement. Therefore, there’s really no excuse for not making them available on any e-commerce site striving for success. These features have shown to improve conversions and overall user experience and also help convey the feeling that the people behind the website care about their users and have put forth the effort required to deserve their business.


Courtesy: https://uxmag.com/articles/five-signs-of-an-advanced-e-commerce-site


To create your own online store visit www.ursify.com

Enquire for special offers and discounts.