Hi All,
There is an established flow for customers when it comes to e-commerce. They navigate to a product’s page, view it, sometimes check reviews left by other users, inspect some of the product images on the page, then they add the product to their cart before checking out and completing their purchase. Or they might just leave!
The innate problem with this process is that some users leave the product page without adding it to their cart. This is known as product page abandonment, and it is a very real issue that businesses with e-commerce websites face.
Small businesses tend to deal with product page abandonment the most. They may have a small pool of potential customers, which means that even one product sale could mean the difference between a profitable month and one that ends up in the red. Of course, it is never possible to completely avoid it—some users will have no intention to make a purchase, they may just be browsing or researching some item. The goal is to minimize as much as possible product page abandonment, so that anyone who does abandon the product page, does so for reasons beyond your control, and not because of a poor product page.
Let’s explore some things that you can do to enhance your product pages, which includes tweaking your product descriptions to ensuring that full shipping details are accessible from the product page. Enhancements such as these will greatly improve the chance of a customer adding a product to the cart.
The reason these things are so important concerns the way the consumer’s mind works. The consumer is doing one or more of the following things:
Without catering to the many modes a consumer experiences, most potential customers will abandon the product before adding it to their cart.
Courtesy: http://internet.com/website-building/product-page-abandonment-what-you-can-do-to-prevent-it/
To create your own online store visit www.ursify.com
Enquire for special offers and discounts.
There is an established flow for customers when it comes to e-commerce. They navigate to a product’s page, view it, sometimes check reviews left by other users, inspect some of the product images on the page, then they add the product to their cart before checking out and completing their purchase. Or they might just leave!
The innate problem with this process is that some users leave the product page without adding it to their cart. This is known as product page abandonment, and it is a very real issue that businesses with e-commerce websites face.
Small businesses tend to deal with product page abandonment the most. They may have a small pool of potential customers, which means that even one product sale could mean the difference between a profitable month and one that ends up in the red. Of course, it is never possible to completely avoid it—some users will have no intention to make a purchase, they may just be browsing or researching some item. The goal is to minimize as much as possible product page abandonment, so that anyone who does abandon the product page, does so for reasons beyond your control, and not because of a poor product page.
Let’s explore some things that you can do to enhance your product pages, which includes tweaking your product descriptions to ensuring that full shipping details are accessible from the product page. Enhancements such as these will greatly improve the chance of a customer adding a product to the cart.
Understanding product abandonment
The first step to solving product page abandonment is to understand why it happens. When a user reaches a product page, they expect to see certain things that will answer the questions they may have. The price of the product, a description of it and the total cost are things that most customers expect to see without navigating to a checkout.The reason these things are so important concerns the way the consumer’s mind works. The consumer is doing one or more of the following things:
- Researching an initial solution to a problem
- Comparing products for price, usefulness or both
- Searching the most reliable seller
- Researching the product that is most likely to give them a reliable solution
- Inspecting the product itself via pictures or videos
- Looking to finalize their purchasing decision after doing research
Without catering to the many modes a consumer experiences, most potential customers will abandon the product before adding it to their cart.
Courtesy: http://internet.com/website-building/product-page-abandonment-what-you-can-do-to-prevent-it/
To create your own online store visit www.ursify.com
Enquire for special offers and discounts.
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