Tricks To Make Your Pay Per Click Profitable

With keywords and ad placements growing ever more competitive, it’s important that you’re making full use of every paid search option that’s available and relevant to your business, as well as ensuring that your basic account structure and targeting is fail-proof.

So now that the first quarter of the year is almost complete it’s time to make sure your PPC campaigns are carrying their weight.

These top tips are sure to help you see a boost in your campaign performance.

Tip #1 – Harness Mobile Traffic

Mobile browsing is increasing year over year and advertisers have seen huge increases in impressions and clicks from mobile devices. So ensuring that your site or campaign caters for mobile traffic is more important than ever as this trend is set to continue throughout 2015.

Today, every company with a website needs to make sure that they are providing a top mobile user experience and bolstering paid search campaigns. 

Tip #2 Review PPC Performance by Day and Time

With any campaign there are likely to be peaks and troughs when you can capture the biggest audience and conversions for your PPC campaign. Narrowing the peaks down by hourly slots of each day of the week is one sure-fire way to help boost your AdWords campaign performance.

It’s important to keep reviewing this campaign data as it could yield some very revealing data about your audience’s online behaviour. Use the information to consistently adjust your ad scheduling and bids accordingly for ultra-efficient ad campaigns and a much higher return on investment.

Tip #3 – Review PPC Performance by Location to Effectively Geo-Target

As above, it’s important to keep reviewing your ads’ performance by location as this could reveal some interesting trends. Using location data together with peak day/time data will help you target your ads and adjust your bids for the best possible results.

This data is also useful in other areas of your marketing strategies and could help shape other marketing channels and campaigns. Keep checking, keep up to date and keep the return on investment maximized.

Tip #4 – Increase Revenue with Google Shopping

Google Shopping has been around for a long time, but with Google’s heavy promotion of this channel, these days it’s a different ball-game. The last year has seen a considerable rise in competition on Google Shopping and for many this has meant an increase in cost per click bids (CPCs). One of our retail clients experienced a 63% increase in cost, but this has also come alongside rising impression levels, which have been doubling year-on-year due to wider syndication of these ads through Google’s Search Partners.

Tip #5 – Use Call Tracking to Convert

Whether your business already generates lots of phone calls from customers, or you’re looking to increase the number of calls to your business, then you need to install call track solutions to help keep your marketing budgets in check and optimized. Many businesses are now discovering how invaluable call tracking can be and are adjusting their campaigns accordingly – so don’t get left behind.