In this article we will see some of the do's and don'ts while designing ecommerce site based on user experience.
The Good: Bigger Product Images
Whether due to increasing screen sizes and resolution, more spacious visual designs, or for the benefit of the site experience, sites are embracing large product images.Images have grown in size on product pages, with more detail visible. We all know that a picture is worth a thousand words and on ecommerce sites, a (good) picture is worth a thousand dollars. In usability testing, users glean product details from images, including details that aren’t covered in the product description. Large images can show more detail, and multiple views offer even more information. Pictures of products in use or in context go a long way to answering customer questions.
The Good: More Robust Reviews
Reviews help users understand more about the quality and use of the product. Reviews can answer questions or address concerns that users have about the product, because they’re written from the perspective of people who needed or wanted, and actually used the product. Offering reviews is helpful, but sites are increasingly taking reviews farther by offering additional information about the reviewer or by better summarizing the reviews.The Good: Coupons You Can Use
In the past we have watched users struggle and struggle to use coupon codes and to qualify for discounts on sites. We’re happy to see that some sites are making it easier than ever for shoppers to apply discounts or even to automatically receive them. If a discount is advertised on a website, automatically apply the discount to users who qualify. If discount or coupon codes are available, make it easy to enter and apply those codes, long before users get to the payment page in the checkout process. Users want to see discounts applied as early in the shopping process as possible.The Bad: Smaller and Hidden Product Descriptions
Product descriptions seem to be disappearing on many e-commerce sites. They're located in the far reaches of web pages, away from product images, entirely hidden behind links, and shoved into small boxes. This may be a desktop design change influenced by designing for mobile, as companies try to create concise information for use on large and small screens alike.The Bad: Adding Items to the Cart
Users shouldn't have to guess if an item has been added to the shopping cart. Many sites fail to give adequate feedback about this crucial action.Users don't want to scour the page to find out if an item was added, and you certainly don't want them leaving the shopping process to find out if something is in the shopping cart or not. The action needs to be immediately and clearly confirmed.
Feedback can be accomplished in a variety of ways, from taking users to the shopping cart to using an overlay or modal. However, what does not work is adding a single line of text to a page, or updating the quantity of items listed near a shopping cart link or icon. Users overlook these subtle changes.
The Bad: Cluttered Customer Service
Many e-commerce designs have become more open and airy over time. Until you go to the customer-service area of the site. So many customer-service sections remain the cluttered, cramped, and dreary dungeons of e-commerce sites.If a customer is going to the customer-service area of your site, he is probably already encountering a problem or struggling with a question. What kind of a sign does it send to your customers when the area of the site where you ask users for their money is clean, fresh, and friendly, and the area where you answer your customers’ questions is cold, dark, and dreary?
Courtesy: http://www.nngroup.com/articles/e-commerce-usability/
To create your own online store visit www.ursify.com
Enquire for special offers and discounts.
No comments:
Post a Comment