It’s true, you can sell more with email. But any email won’t do, the key to selling more with email is writing it from the right perspective. From a business perspective, you might want to push the high ticket or high margin items. But your customers are not interested in your perspective, they want to be approached according to their needs. Here are some necessary components to email that sells.
Inclusion Emails
One unique way to increase sales, is to give customers a chance to include more in the shipment of a recent purchase. This could be a coupon for related items that they have to buy with in the next 24hrs to be included with the shipment they just purchased. This could be anything from your store, but you might focus on the related items to make relevant.The Right Timing
If you know your customer’s buying habits from your data, you can best know the items to send in emails. The timing of an email could creatively push the user over the edge. Not only right after a sale, but if you know when a customer is on your site looking at a product, and you know they react well to coupons, why not send them a coupon right then?The Tipping Point
The idea behind this strategy is to move those wish list or stalled carts by offering something at a very discounted price in hopes that other items make it through the checkout process with it. For example, if you see someone has 5 items in their cart, yet is not moving on them, you can offer one of the items, or a related item at a deep discount for a limited time. Link them to the product so they have to add it to cart. Once they are in the cart, they will see the other items in the cart and hopefully leave with them. Having a limited time on this offer is key since you are trying to drive a buying behavior that is not rational, but emotional.
Courtesy: http://www.newnorth.com/3-ways-sell-ecommerce-email/
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