Hi All,
In the battle for marketing dollars, SEO and PPC (pay-per-click) are in constant competition with one another. As Google changes its algorithms, companies find themselves competing against moving goal posts.
PPC advertising has the potential to deliver targeted traffic, but it takes technical know-how to do it properly. Even marketing veterans can make mistakes when they enter into a new market, or start selling a new product with PPC. It takes an expert PPC analyst to review every potential facet of your account, looking for ways to improve on the copy and the landing page.
Here are 10 reasons why you should hire a PPC management expert.
PPC experts don't stop at one of these tools, either. They use multiple data points to form a more complete picture of the sales landscape.
In addition, tagging your campaigns allows you to see which ones are most effective. Tracking code installation requires at least some basic HTML knowledge, so if you have no such knowledge then you better leave this to the experts or you may have to pay your webmaster to install it for you. If you would like to track your leads/sales from phone calls, that would require additional set up and expertise.
Should you target locally, statewide, nationally, or worldwide? Should you set up different ad groups for each? Without a clear understanding of these settings, and how they may benefit you, you might be paying too much for the same traffic that a similar marketer pays pennies on the dollar for.
Most paid search companies probably won't take on direct competitors as clients at the same time – if they do, then that's probably not a good idea – but if they have worked with your competitors or similar companies previously, then that would be a plus.
Unless you have some prior PPC experience yourself, then you shouldn't attempt to do this yourself.
Courtesy: http://searchenginewatch.com/sew/opinion/2343094/10-reasons-to-hire-a-ppc-management-expert
To create your own online store visit www.ursify.com
Enquire for special offers and discounts.
In the battle for marketing dollars, SEO and PPC (pay-per-click) are in constant competition with one another. As Google changes its algorithms, companies find themselves competing against moving goal posts.
PPC advertising has the potential to deliver targeted traffic, but it takes technical know-how to do it properly. Even marketing veterans can make mistakes when they enter into a new market, or start selling a new product with PPC. It takes an expert PPC analyst to review every potential facet of your account, looking for ways to improve on the copy and the landing page.
Here are 10 reasons why you should hire a PPC management expert.
Keyword Research Isn't Easy
Keyword research is crucial to your success, and it's something PPC experts spend a lot of time on initially and throughout the PPC process. If you pick the wrong keywords you can quickly exhaust your budget and your campaign will have very poor returns.PPC experts don't stop at one of these tools, either. They use multiple data points to form a more complete picture of the sales landscape.
Wrong Ad Copy Could Result in Low Conversion
One of the greatest strengths a PPC expert has is the ability to perform competitive research. PPC experts understand how to find good copy, they study your competition, and they form ads based on what they know works. That kind of copy isn't something the amateur can do overnight, especially when every word means something.Tracking Requires Technical Expertise
The foundation of any good PPC program is its ability to track not only sales, but where those sales are coming from. Good analysis can show you which placements and keywords are likely to bring you the most conversions.In addition, tagging your campaigns allows you to see which ones are most effective. Tracking code installation requires at least some basic HTML knowledge, so if you have no such knowledge then you better leave this to the experts or you may have to pay your webmaster to install it for you. If you would like to track your leads/sales from phone calls, that would require additional set up and expertise.
Campaign Settings Can Be Confusing
There are several potential settings you must adjust in order to get optimum exposure for your campaigns. For example, geographic settings can help you target a specific part of the country.Should you target locally, statewide, nationally, or worldwide? Should you set up different ad groups for each? Without a clear understanding of these settings, and how they may benefit you, you might be paying too much for the same traffic that a similar marketer pays pennies on the dollar for.
Prior Experience With Similar Clients
Often times a PPC expert may have worked with other clients in your industry and have competitive knowledge he can apply to your account, which would save you thousands of dollars. In paid search it's beneficial to hire a person or a company that has worked with one or more of your competitors before.Most paid search companies probably won't take on direct competitors as clients at the same time – if they do, then that's probably not a good idea – but if they have worked with your competitors or similar companies previously, then that would be a plus.
Unless you have some prior PPC experience yourself, then you shouldn't attempt to do this yourself.
Courtesy: http://searchenginewatch.com/sew/opinion/2343094/10-reasons-to-hire-a-ppc-management-expert
To create your own online store visit www.ursify.com
Enquire for special offers and discounts.
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