Tuesday, November 17, 2015

What is an Inbound Link?

Hi All,


Want to grow more traffic for your website? There are several different types of links available.

Links can be differentiated into three categories. They are inbound links, outbound links, and internal links.

In this article, we look into inbound links and also find why we need them.

What are Inbound Links?

An inbound link is a link that comes from a website to your website. Here the inbound refers to incoming links to your website.

For example, this is an inbound link to our e-commerce website.
Outbound links are links from your website to other websites. The link to URSify website that we talked about earlier is an outbound link on the LinkedIn page.
Internal links are links that link to another page of a certain website. Internal links navigate within the same website.

Why Do We Need Inbound Links?

SEO:

Inbound links to your website improve your site's authority and thereby increases search engine rankings. Search engines improve your website's ranking, when you have the most number of inbound links. Hence, search engine result page brings your site on top of their list.

Referred Traffic:

If anybody posts an inbound link on their website, those people who view that link may click it, and you will be benefited from that referral traffic. For example, many of you who clicked the link to URSify website above may not have visited the site before.

Good Inbound Link:

A good inbound link:

Uses proper anchor text
Comes from authoritative website

An anchor text may refer to what the name we mention for our links. For example, Google. (Here the anchor text is Google.) Good inbound links not only have just anchor text but also contains natural anchor text.

Sites may contain optimized anchor text in articles or other posts. For example: When it comes to starting an online store, you will be searching for an online store provider.

Google understands the real purpose of generic links, hence links such as "learn more", "click here" can be taken as valuable optimized anchor text.



Source: http://blog.hubspot.com/marketing/inbound-links-faqs

Create your own online store by visiting www.ursify.com
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