Light Up Your Business With these simple Social Media Branding Tips

Hi All,

 

How do you want your customers to think about you? That will be the way to think about your brand. This is true when it comes to reaching out to your existing and potential customers through social media networks.

The following tips will lighten up your business, by building social media strategy and also shows off the human side of your business:

 Be Selective on choosing in social networks

Choose social networks that best fits your business brand.

Spend time on resources

Never worry about spending time on your resources. This will give you a good idea to select on your social networks. Avoid publishing your posts on all social networks, but start on the following sites:

• You can create a Company page on LinkedIn.
• For physical business (no online business), claim your listing on Google Places. 
• Fix your company name simply by creating accounts and URLs inside social networks like Facebook, Twitter, Google+, Instagram, and Pinterest. This protects your brand name and helps you grow your business across other networks slowly.
• Do a regular posting on any one of the best social networks that suits your business type.

Complete your social media profiles fully

If you want your company or its product to gain more trust from public then you should concentrate on completing every single data of your social media profile fully. Completing your social media profiles also improves credibility among search engines against your competitors.

Social Media Linking

Feel your business content to be shared by everyone by linking them to your site from all social media networks. Never miss your friend on reaching your brand through all social networks.

Improve customer familiarity on your social media URLs

You can make your brand reach more easily to your audience, by simply customizing all your social media URLs in a manner that can be easily understood by your customers.

Brand consistency

Improve your brand consistency by treating your readers with same images on your social media channels.

Socialization

Maintain the same level of communication that you would do while socializing. It is only through social media your customers can be able to view your company's true personality.

Develop flexible content that is easy to be shared on multiple social networks

Save time and energy while sharing content to all of your social networks by developing content that can be shared easily on all those social networks.

Create Social Campaigns

Create social campaigns along with your content. For example, you can send tips, tricks about security when you are about to commence October since this is the month of cyber-security.

Content Strategy

Always provide content for your fans and followers that is useful for them. That is, 80% of your content should make your brand get clarified by people easily, by posting articles with questions like what, how to etc. Remaining 20% can be about your products and services.

Responsive

Social media reflects the mindset of your customers instantly. Hence, you can be able to know about your customers only when you respond to them in a timely manner.

Source: https://ww.deluxe.com/blog/eleven-tips-branding-business-social-media/

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