12 ESSENTIAL SKILLS THAT SUSTAINS THE LIFE OF EVERY MILLIONAIRE

https://www.ursify.com/blog/12-essential-skills-that-sustains-the-life-of-every-millionaire/

https://www.ursify.com/blog/best-online-marketing-principles/

What is an Inbound Link?

Hi All,

Want to grow more traffic for your website? There are several different types of links available.

Links can be differentiated into three categories. They are inbound links, outbound links, and internal links.

In this article, we look into inbound links and also find why we need them.

What are Inbound Links?

An inbound link is a link that comes from a website to your website. Here the inbound refers to incoming links to your website.

For example, this is an inbound link to our e-commerce website.
Outbound links are links from your website to other websites. The link to URSify website that we talked about earlier is an outbound link on the LinkedIn page.
Internal links are links that link to another page of a certain website. Internal links navigate within the same website.

Why Do We Need Inbound Links?

SEO:

Inbound links to your website improve your site's authority and thereby increases search engine rankings. Search engines improve your website's ranking, when you have the most number of inbound links. Hence, search engine result page brings your site on top of their list.

Referred Traffic:

If anybody posts an inbound link on their website, those people who view that link may click it, and you will be benefited from that referral traffic. For example, many of you who clicked the link to URSify website above may not have visited the site before.

Good Inbound Link:

A good inbound link:

Uses proper anchor text
Comes from authoritative website

An anchor text may refer to what the name we mention for our links. For example, Google. (Here the anchor text is Google.) Good inbound links not only have just anchor text but also contains natural anchor text.

Sites may contain optimized anchor text in articles or other posts. For example: When it comes to starting an online store, you will be searching for an online store provider.

Google understands the real purpose of generic links, hence links such as "learn more", "click here" can be taken as valuable optimized anchor text.



Source: http://blog.hubspot.com/marketing/inbound-links-faqs

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Light Up Your Business With these simple Social Media Branding Tips

Hi All,

 

How do you want your customers to think about you? That will be the way to think about your brand. This is true when it comes to reaching out to your existing and potential customers through social media networks.

The following tips will lighten up your business, by building social media strategy and also shows off the human side of your business:

 Be Selective on choosing in social networks

Choose social networks that best fits your business brand.

Spend time on resources

Never worry about spending time on your resources. This will give you a good idea to select on your social networks. Avoid publishing your posts on all social networks, but start on the following sites:

• You can create a Company page on LinkedIn.
• For physical business (no online business), claim your listing on Google Places. 
• Fix your company name simply by creating accounts and URLs inside social networks like Facebook, Twitter, Google+, Instagram, and Pinterest. This protects your brand name and helps you grow your business across other networks slowly.
• Do a regular posting on any one of the best social networks that suits your business type.

Complete your social media profiles fully

If you want your company or its product to gain more trust from public then you should concentrate on completing every single data of your social media profile fully. Completing your social media profiles also improves credibility among search engines against your competitors.

Social Media Linking

Feel your business content to be shared by everyone by linking them to your site from all social media networks. Never miss your friend on reaching your brand through all social networks.

Improve customer familiarity on your social media URLs

You can make your brand reach more easily to your audience, by simply customizing all your social media URLs in a manner that can be easily understood by your customers.

Brand consistency

Improve your brand consistency by treating your readers with same images on your social media channels.

Socialization

Maintain the same level of communication that you would do while socializing. It is only through social media your customers can be able to view your company's true personality.

Develop flexible content that is easy to be shared on multiple social networks

Save time and energy while sharing content to all of your social networks by developing content that can be shared easily on all those social networks.

Create Social Campaigns

Create social campaigns along with your content. For example, you can send tips, tricks about security when you are about to commence October since this is the month of cyber-security.

Content Strategy

Always provide content for your fans and followers that is useful for them. That is, 80% of your content should make your brand get clarified by people easily, by posting articles with questions like what, how to etc. Remaining 20% can be about your products and services.

Responsive

Social media reflects the mindset of your customers instantly. Hence, you can be able to know about your customers only when you respond to them in a timely manner.

Source: https://ww.deluxe.com/blog/eleven-tips-branding-business-social-media/

Create your own online store by visiting www.ursify.com

Enquire for special offers and discount.

How can I manage contents for my online store easily?

Hi All,

In this article, let's see how to  easily manage your online shop's content easily and also get thorough about URSify's content management system.

The Content Management System (CMS) is a menu available in your shop admin that can be used to manage your shop front pages such as 'About us', 'Frequently Asked Questions', 'Privacy Policy' and so on.

Why do you need CMS?

In order to make your products more reliable and buyable over the internet, people will look through your information that are available in your shop front before buying a product. Hence, these pages are mandatory to hold your customer.

Divisions in CMS:

There are four tabs (divisions) in CMS menu. They are listed below:

Page Listing
Banner Listing
Add Banner
Logo

Page Listing:

These are the listings of the different pages that are to be displayed in the shop front. The list is displayed in tabular mode. The following columns define the listing in a clear manner.

ID:

This is a unique number given to any single list entry(record) in the listing. This number is used to identify a list entry uniquely.

Title:

This displays the different types of title pages that are to be displayed in the shop front. By default, there are 10 titles that can be listed in shop admin. They are as follows:

About Us
Customer Service
Order Tracking
Payment Methods
FAQ (Frequently Asked Questions)
Delivery Information
Privacy Policy
Shipping & Returns
Terms & Conditions
Contact Us

Here except 'FAQ' and 'Contact Us' all other titles can be viewed inside shop admin.

Url Key:

This column prompts you to enter a keyword for the title page. For example if 'about' is the Url Key for the title 'About Us' then this page in shop front will contain the website address similar to 'www.shopname.ursify.com/about.html'. Similarly, we can give meaningful URL keywords for other title pages.

Link type:

Link type is used to group similar 'titles' under one name. By default, there are two link types available in our shop admin.

Help
Information

Help:

The following title pages will come under the help link type.
About Us
Customer Service
Order Tracking
Payment Methods
FAQ

Information:

The following title pages will come under the help link type.
Delivery Information
Privacy Policy
Shipping & Returns
Terms & Conditions
Contact Us

Date Created:

This field shows information about the date of creation of a particular title. For example,  let us assume that '18-Sep-2015 3:46:18 PM' as the date of creation of the 'About Us' title. Here the format is in the order of date, month, year and the exact hour, minute and second (with AM or PM) during which 'About Us' title was created.

Date Modified:

This field shows the date of modification of a particular title. By default the 'date created' is the 'date modified' if there is no post modification after the date of creation. The date format is same as that of 'Date Created'.

Status:

We can enable or disable the visibility of a particular title in shop front by selecting 'Enabled' or 'Disabled' option in the status field. By default all the title pages are in 'Disabled' status.

Actions:

This column contains a button control similar to a pencil symbol named 'Edit' clicking on which we get redirected to a new section (or tab) where we can edit our particular 'page' (e.g. 'About Us').

Editing a Page:

We can edit a page under an 'Edit Page' section (tab). Here we can view 'Page Information' accordion control under which there a list of mandatory data fields to be entered.

The following are the fields available under 'Page Information'. All fields are denoted with (*) symbol which means that data is mandatorily required.

Page Title*:

Here we can enter our desired page title. For example 'About Us'.

URL Key*:

Enter a meaningful keyword in this field, since this keyword will be visible in the URL of the page (e.g. 'www.shopname.ursify.com/about.html' for 'About Us' page).

Link type*:

Select whether your page needs to be grouped under 'Information' or 'Help' by clicking any one of the options.

Status*:

The page visibility in shop front is controlled in this field. We can either select 'Enabled' or 'Disabled' to enable or disable the visibility of a particular page.

Content:

This is an optional accordion field where there is a single field (with an area where we can text our desired content) named as 'Content'. In this field, we can create our content, format it with various text styles, colors, change font size, add an image and also can insert videos.

Meta Data:

This is also an optional accordion where there are two fields namely 'Keywords' and 'Description'. The keywords can be used to search through online. If the keywords mentioned here matches with the keywords that are used while searching your page on the internet, then your page have a higher priority among the search results. 'Description' field displays the content(page content) during a search on the internet.

After completion of providing all relevant information click 'Save' or 'Save & View' to successfully save your changes. Note that on clicking 'Save & View' redirects to 'Page Listing' section where we can view our edited pages along with other pages.

Create your own online store by visiting www.ursify.com

Enquire for special offers and discounts.

• Website Building
• Content Managed Websites
• Content Management

Website Ranking Made Easy

https://www.ursify.com/blog/46-2/

How to Write Sellable Product Descriptions

Hi All,

It’s an easy mistake.

Even professional copywriters make it sometimes: Writing product descriptions that simply describe your products.

Why is it wrong? Because product descriptions need to sell your products.

Let’s have a look at some simple ways to persuade your web visitors with product descriptions that sell.

1. Focus on Your Ideal Buyer

When you write a product description with a huge crowd of buyers in mind, your descriptions become wishy-washy and you end up addressing no one at all.

The best product descriptions address your ideal buyer directly and personally. You ask and answer questions as if you’re having a conversation with them. You choose the words your ideal buyer uses. You use the word you.

When it comes to writing your own product descriptions, start by imagining your ideal buyer. What kind of humor does he or she appreciate (if any)? What words does he use? What words does he hate? Is he okay with words like sucky and crappy? What questions does he ask that you should answer?

Consider how you would speak to your ideal buyer if you were selling your product in a store, face-to-face. Now try and incorporate that language into your website so you can have a similar conversation online that resonates more deeply.

2. Entice with Benefits

When we sell our own products, we get excited about features and specifications. We live and breathe our company, our website, and our products.

The problem is our potential buyers are not as interested in mundane features and specs - they want to know what’s in it for them. That’s why you need to highlight the benefits of each feature.

Consider the benefit of each of your features. How does your product make your customers feel happier, healthier, or more productive? Which problems, glitches, and hassle does your product help solve?

Don’t sell just a product, sell an experience.

3. Avoid Yeah, Yeah Phrases

When we’re stuck for words and don’t know what else to add to our product description, we often add something bland like "excellent product quality".

That’s a yeah, yeah phrase. As soon as a potential buyer reads excellent product quality he thinks, yeah, yeah, of course; that’s what everyone says. Ever heard someone describe their product quality as average, not-so-good, or even bad?

You become less persuasive when your potential buyer reads your product description and starts saying yeah, yeah to themselves. Describe each technical detail plus its benefit.

Product details add credibility. Product details sell your product. You can never include too many technical details in your product descriptions. Be specific.

4. Justify Using Superlatives

Superlatives sound insincere unless you clearly prove why your product is the best, the easiest, or the most advanced.

Amazon explains why the Paperwhite is the world’s most advanced e-reader:

The word patented gives the reader the impression that this is something special. Amazon goes on to quote several percentages to show why the Paperwhite has better contrast and brilliant resolution; and it provides a killer benefit: Even in bright sunlight, Paperwhite delivers clear, crisp text and images with no glare.

If your product is really the best, provide specific proof why this is the case. Otherwise, tone your copy down or quote a customer who says your product is the most wonderful they’ve ever used.

5. Appeal to Your Readers’ Imagination

Scientific research has proven that if people hold a product in their hands, their desire to own it increases.

You’re selling online, so your web visitors can’t hold your products. Large, crystal clear pictures or videos can help, but there’s also a copywriting trick to increase desire: let your reader imagine what it would be like to own your product.

To practice this copywriting technique start a sentence with the word imagine, and finish your sentence (or paragraph) by explaining how your reader will feel when owning and using your product.

6. Cut Through Rational Barriers With Mini-Stories

Including mini-stories in your product descriptions lowers rational barriers against persuasion techniques. In other words, we forget we’re being sold to.

When it comes to telling a story about your products, ask yourself:

• Who is making the product?
• What inspired creating the product?
• What obstacles did you need to overcome to develop the product?
• How was the product tested?

7. Seduce with Sensory Words

Restaurants have known it for a long time: sensory words increase sales because they engage more brain processing power.

Adjectives are tricky words. Often they don’t add meaning to your sentences, and you’re better off deleting them. However, sensory adjectives are power words because they make your reader experience your copy while reading.

Dazzle your readers with vivid product descriptions. Think about words like velvety, smooth, crisp, and bright.

8. Tempt with Social Proof

When your web visitors are unsure about which product to purchase, they look for suggestions what to buy. They’re often swayed to buy a product with the highest number of positive reviews. But there are other ways to sneak social proof into your product descriptions.

Including an image of a person adds credibility to a quote; it also makes an online company more personal and approachable encouraging customers to call to get answers to their queries.

Most buyers are attracted to buying something that's popular. When it comes to your website, highlight the products that are customer favorites.

Courtesy: https://www.shopify.in/blog/8211159-9-simple-ways-to-write-product-descriptions-that-sell

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